Friends, Romans, Countrymen…


Photo Credits: “Julius Caesar” (1953)

There is a superfluity of articles about RadioShack ranging from “told you so’s” to “they were too big to fail” and everything in between. I would like to take a different angle on the past, present and future of RadioShack with the help of Marc Antony from Shakespeare’s play, Julius Caesar.

The voice of Marc Antony speaks on behalf of the people who foresaw a long prosperous future for RadioShack if they had just been allowed to change.  Caesar has been replaced by the brand RadioShack as a living or formally living person.  The Nobles (which includes Brutus) are Amazon, Walmart, past RadioShack CEOs and Lenders.

Poetic Freedom:
“Friends, Romans, countrymen, lend me your ears; I come to bury RadioShack, not to praise him. The evil that men do lives after them; The good is oft interred with their bones; So let it be with RadioShack. The Nobles: Amazon, Walmart, past RadioShack CEOs and Lenders hath told you RadioShack was ambitious: If it were so, it was a grievous fault, And grievously hath RadioShack answer’d it. Here, under leave of the nobles and the rest– For the nobles are honourable men; So are they all, all honourable men– Come I to speak in RadioShack’s funeral. He was my friend, faithful and just to me: But the Nobles say he was ambitious; And the Nobles are honourable men. He hath brought many revenues for over 90 years home to Ft Worth, TX and globally whose ransoms did the general coffers fill: Did this in RadioShack seem ambitious? When that the customers, employees, common stockholders have cried, RadioShack hath wept: Ambition should be made of sterner stuff: Yet the Nobles say he was ambitious; And the Nobles are honourable men. You all did see that on many occasions I offered him freedom from the Nobles by throwing off the chains of market relativity stagnation and I thrice or more presented him an opportunity to even make a profit, Which he did refuse: was this ambition? Yet Brutus says he was ambitious; And, sure, he is an honourable man. I speak not to disprove what Brutus spoke, But here I am to speak what I do know. You all did love him once, not without cause: What cause withholds you then, to mourn for him? O judgment! thou art fled to brutish beasts, And men have lost their reason. Bear with me; My heart is in the coffin there with RadioShack, And I must pause till it come back to me.”

Well said Marc Antony. Competition can be a leading factor, especially when they are Walmart and Amazon; however the leadership over the decades and major lenders, are the ones with the stain of red upon their hands when the end draweth nigh and the last breath is expelled from RadioShack and the last dollar taken from his clutched dead cold hand.

I truly believe if Joe Magnacca had gotten a green light from the board in closing the underperforming 1100 stores immediately when he came on board February 2013; and truly rebranded both internally and externally with a complete culture change; then we would be seeing RadioShack in a much better light and position.  I know, I know…the answer my friend is blowin’ in the wind.  Whoops, wrong century.

Note to Self…Do not go gentle into that good night…could be a part 2 with the Sprint/RadioShack branded store chapter.

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